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INSIGHTS

NeuroVision is the new competitive edge for companies.
By using the power of neuroscience and AI,
you can now boost attention for your product, ad, package, sign, and other elements.

How to win Black Friday attention

As we’re heading towards Black Friday, as well as Cyber Monday, we also see the intensity for getting customer attention is growing. After all, how can you succeed in being heard when everybody else are shouting? It all depends on what you want to achieve. Here, we analyze some Black Friday offers to see what works best.

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Boosting live sports ads

As the world is staying more at home, consumption of online and TV content has exploded. This is also the case for live sports events, and when the audience is only virtual and not in the arena, advertising has a single focus: to be seen on the screen. So how do different sport types fare under closer inspection? Here, we have a look at three types of sport events.

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3 tips for winning the attention economy

At the core of the attention economy is that human attention should be treated as a scarce commodity. Put differently, we cannot assume that customers are willing and interested in spending a single second with what we want to tell them. To win in this attention economy, here are three tips.

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Breakthrough model in attention prediction

After adding thousands of new eye-tracking images, the latest NeuroVision model is now up. This model improvement leads to a substantial gain in attention prediction accuracy. Here, we go through the main differences with a focus on object recognition, better discrimination, and metaphorical elements.

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Four types of attention!

In all customer touchpoints, attention is an absolute key! But what is attention really? While we might think of attention as a single thing, recent studies in cognitive neuroscience and psychology suggest that there are at least four types of attention.

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