NeuroVision vs webcam eye-tracking
Recent advances suggest that webcam eye-tracking can work for consumer research. But a simple in-house demo shows exactly how bad it can be. The demo also shows just how good NeuroVision models are.
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INSIGHTS
NeuroVision is the new competitive edge for companies.
By using the power of neuroscience and AI,
you can now boost attention for your product, ad, package, sign, and other elements.
The predictability of human attention
Why is NeuroVision working in the first place? Are humans really that predictable? What about cultural differences, different types of visual materials? In this primer, we take a look at exactly why NeuroVision’s powerful attention AI works in the first place.
When metaphorical ads fail
Metaphorical ads are a special breed. They build on the assumption that the audience will both understand a novel link between ideas, and then to the brand. But many such ads fail. Why?
Boosting the e-commerce buy button
While e-commerce is on the rise across the globe, the industry has come to realize that we need good design principles from this new “store” experience. As the customer journey is very different between online stores and brick-and-mortar stores, we show how you can start by boosting the buy button.
Ensuring brand saliency in ads
A major part of advertising all relies on the ability to bridge a relationship between the ad and the brand. What good is an ad that does not make viewers remember the brand? The list is long when we look at branding ads through the lens of visual attention. Many ads make mistakes in focusing solely on the narrative at the cost of brand attention. So let’s first have a look at ads and how they perform, and then what could have been done to improve it!
Reducing shelf cluttering
How easy is it for your customers to find your product? Is your packaging standing out from the crowd? And how do you need your customers to find your product — does it need to “pop out” or should it mostly be easy to find during a search? In this piece, we come with a couple of on-shelf packaging recommendations.
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